Worldcoo is a BCorp business with a mission to help social entities to capture the necessary economic resources to be able to carry out their social, cultural and environmental projects around the world. They accomplish this by implementing innovative technologies that allow charitable donations to be made, such as Solidarity Money Rounding when paying at cash machines at physical stores.
We were asked to build the brand completely from scratch – including visual identity and Brand Book. The new Brand is created based on the concept of rounding up money, without forgetting the most human part, that feeling that invades us when we know that are contributing to the well-being of others, causing a smile.
