Medinaceli is a village (pueblo) in the province of Soria, Spain and it is home to the only three-gated Roman arch in Spain, built in the 1st-3rd centuries AD. The arch is used as Spain Historic site symbol throughout the country. The castle of Medinaceli served as the residence of the Dukes of Medinaceli until the Ducal Palace (Palacio Ducal) was used for this purpose.
We were approached and asked to have a full brand re-fresh – including visual identity and Brand Book.
The new Brand takes into account the historical site, the cultural identity and the people that resides in the village, as well as visitors. Preserving Medinaceli’s history was as important for the client and Epoq as giving the new brand a fresh, timeless appeal.
