Be Casa is the new model of sustainable accommodation, combining the comfort of a hotel with the charm of an apartment. In collaboration with agency HABITANT, we created a full brand identity for a new concept of accommodation, three complexes built in the city of Madrid, Spain.
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Branding concept
Be Casa branding is based on the concept of nature, sustainability and home. This had to be reflected throughout their whole identity and brand assets. We used colours and organic shapes to evoque nature and sustainability and created an icon that was a tile, to give us a feeling of comfort, home, something already known. We also wanted to allude to a conscious society, capable of understanding the needs and situation of the people who form it, as well as the planet it inhabits.
