WiV had a clear vision when they came to Epoq looking to develop their Visual Identity: ‘to be the most innovative and financial enabling company in the wine industry’. WiV is the first company bringing physical to digital as NFTs.
Epoq was commissioned to conceptualise and create a new Visual Identity for their brand. An Identity that would position WiV as a brand that believes in the future and
communicates innovation and trust at the same time. As there were a variety of defined target audiences, everything that was created had to be a combination of two worlds:
Digital and Modern vs. Sophisticated and Traditional.
We used typography, colour, imagery and icons to create this difficult balance. In a way, WiV wanted to be seen as the Rock’n Roll business within the wine industry; strong, confident and a leader in their space.
