The “Entwaldungsfreie Soja-Lieferketten” is a project developed by WWF Germany in conjunction with WWF Brasil.
Brazil is the country with the highest rate of deforestation and conversion of natural ecosystems in the world. One hotspot is the Cerrado. As Germany is one of the biggest importers of soy from Brazil, it has a special responsibility to move forward deforestation-free supply chains.
For this reason, the focus of this "Deforestation-Free Soy Supply Chains working group" is to support German companies by showcasing that it is possible to import deforestation and conversion-free soy from Brazil and let them be part and benefit from best practice examples and background information.
The Visual Identity was based on the umbrella brand of WWF. The Branding was used for all applications related to the Soja Project and focussed in illustrating concepts such as ‘sustainable’, ‘organic’, ‘earthy’ and ‘friendly’.
